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Privacy Policy

The 26th of March, 2024

This privacy notice from Superior Transportation Inc., doing business under the same name, outlines the methods and reasons for our potential collection, storage, usage, and sharing of your information as you utilize our services. Such services include visiting our website at or any related site that references this privacy document, as well as interactions with our sales, marketing, or event offerings. Understanding this notice will clarify your privacy rights and options. If our privacy practices do not align with your preferences, you are advised not to use our services. For any inquiries or concerns, we welcome you to reach out to us at

Key Points:

  • Type of Personal Information Processed: We may process personal information based on your interaction with our Services, the choices you make, and the products or features you utilize.
  • Sensitive Personal Information: We do not process sensitive personal information.
  • Information from Third Parties: Information may be obtained from public databases, marketing partners, social media platforms, and other external sources.
  • Processing of Your Information: Our processing activities include service provision, improvement, administration, communication, security, fraud prevention, and legal compliance, sometimes requiring your consent.
  • Sharing Personal Information: Sharing of information occurs under specific conditions and with certain categories of third parties.
  • Protecting Your Information: While we implement organizational and technical safeguards, we cannot ensure absolute security against potential breaches by hackers or unauthorized parties.
  • Your Privacy Rights: Your rights regarding personal information may vary based on your geographic location.
  • Exercising Your Rights: Rights can be exercised through a data subject access request or direct communication with us.

For an in-depth understanding, review the complete privacy notice.

Table of Contents:

  1. Information We Collect
  2. Our Information Processing Practices
  3. Conditions and Parties Involved in Sharing Your Personal Information
  4. Cookie and Tracking Technology Usage
  5. Information Retention Duration
  6. Measures to Secure Your Information
  7. Information Collection from Minors
  8. Your Privacy Rights
  9. Do-Not-Track Features
  10. Privacy Rights Specific to United States Residents
  11. Privacy Policy Updates
  12. Contact Information
  13. How to Review, Update, or Delete Collected Data

1. Information We Collect

We gather personal information you directly provide to us.

We collect personal information you voluntarily give us while seeking details about our services or products, engaging in our Service activities, or in communication with us.

Provided Personal Information

The personal data we gather is influenced by your interactions with us and the Services, your decisions, and the products and features you select. This data can include:

  • Names
  • Phone numbers
  • Email addresses
  • Usernames
  • Preferences for contact
  • Data for contact or authentication 

We refrain from processing sensitive data.

The personal information you supply must be accurate, complete, and kept up-to-date. Should any changes occur, you’re obliged to inform us.

Automatically Collected Information

Certain data, like your IP address and device traits, is automatically gathered upon visiting our Services.

When you access or use our Services, we automatically collect specific information. This collection doesn’t disclose your identity but may capture device and usage details, such as IP address, browser and device features, operating system, language choices, referring URLs, device name, country, location, and technical information about your use of our Services. This information is crucial for our Services’ security, operation, and our internal analytics.

Information is also gathered through cookies and similar technologies.

The automatically collected information includes:

  • Log and Usage Data: Service-related, diagnostic, usage, and performance details our servers automatically log when you use our Services. This can include your IP address, device info, browser type, activity details in the Services, and device event information.
  • Device Data: Information about the device you use to access our Services, which may cover IP address, device and application IDs, location, browser type, hardware model, and system configuration.
  • Location Data: Data on your device’s location, which may be precise or general. The amount of location data we collect depends on your device settings. You may disable location collection, but this may affect Service functionality.

2. Our Information Processing Practices

The reasons for processing your personal information include, but are not limited to:

  • Providing and facilitating the delivery of services upon your request.
  • Handling inquiries and offering user support to address any issues with the services you’ve requested.
  • Sending you administrative details regarding our products, services, terms, policies, and other similar updates.
  • Managing your orders, including processing payments, returns, and exchanges through our Services.
  • Enabling communication between users if you opt to use such features in our Services.
  • Seeking feedback to enhance your experience with our Services.
  • Creating and delivering personalized advertising content based on your preferences, location, and more.
  • Posting testimonials on our Services, which might include personal information.
  • Maintaining the safety and security of our Services, including monitoring for and preventing fraud.
  • Evaluating and refining our Services, products, marketing strategies, and overall user experience by identifying trends in usage, assessing the impact of our promotional campaigns, and making necessary improvements based on your feedback and how you use our Services.
  • Analyzing how our Services are used to inform improvements and tailor marketing and promotional campaigns to better suit your interests.

3. Conditions and Parties Involved in Sharing Your Personal Information

We may share your data with third-party vendors, consultants, and service providers (“third parties”) who perform tasks on our behalf, necessitating access to such information. The types of third parties we may share personal information with include:

  • Advertising Networks
  • Cloud Computing Services
  • Communication and Collaboration Tools
  • Data Analytics Services
  • Data Storage Providers
  • Payment Processors
  • Performance Monitoring Tools
  • Retargeting Platforms
  • Sales and Marketing Tools
  • Social Networks
  • Testing Tools
  • User Account Registration and Authentication Services
  • Website Hosting Providers

Additionally, we might share your personal information in these contexts:

  • Business Transfers: Your information could be shared or transferred as part of, or during negotiations for, mergers, asset sales, financings, or acquisitions of our business, either in part or in full, to another entity.
  • Google Analytics Use: For tracking and analysis of our Service usage, we may share your data with Google Analytics. To opt out, visit For Google’s privacy practices, refer to the Google Privacy & Terms page.
  • Google Maps Platform APIs: When you request location-specific services, we may share your data, including location, IP address, and personal information, with Google Maps Platform APIs. We also cache your location on your device, with consent revocation options available through our contact details. The APIs may use cookies and store information on your devices. If you’re in the European Economic Area or the United Kingdom, review our Cookie Notice.
  • Affiliates: Sharing with our affiliates is done under the requirement they adhere to this privacy notice. Affiliates encompass our parent company, subsidiaries, joint venture partners, or companies under our common control.
  • Business Partners: We may share your data with business partners to provide specific products, services, or promotions.

Cookies and similar tracking technologies may be utilized to collect and store your data.

We employ cookies and related tracking mechanisms (such as web beacons and pixels) for accessing or storing information. Our Cookie Notice provides detailed information on how these technologies are used and guidance on how to reject certain cookies.

5. Information Retention Duration

Your information is retained as long as necessary for the purposes stated in this privacy policy, or as required by law.

We retain your personal information only for the time needed for the purposes outlined in this privacy notice, or for a period required or allowed by law (for example, for tax, accounting, or other legal requirements). No scenario described in this notice will lead to keeping your personal information for more than one year.

If there is no continuing legitimate reason to process your personal information, we will either delete or anonymize it, or, if that is not feasible (for instance, if your personal information is stored in backup archives), then we will securely store your personal information and isolate it from further processing until deletion is achievable.

6. Measures to Secure Your Information

We strive to safeguard your personal information with a mix of technical and organizational measures.

We’ve put in place suitable technical and organizational security measures aimed at protecting the personal information we process. However, no method of electronic transmission or storage is 100% secure, so we cannot guarantee absolute security against the potential for unauthorized access, theft, or modification by hackers or other unauthorized parties. You are advised to use our Services within a secure environment, acknowledging that the transmission of personal information is at your own risk.

7. Information Collection from Minors

We do not target or market to children under 18 years old and do not intentionally collect their data. By using the Services, you confirm you are over 18 or the parent/guardian of a minor dependent using the Services. Should we discover we have collected data from users under 18 without verification of parental consent, we will deactivate the account and make efforts to promptly remove such data from our records. If you are aware of any data we might have from children under 18, please contact us at

8. Your Privacy Rights

You can review, modify, or terminate your account anytime.

If processing of your personal information relies on your consent, you have the right to withdraw that consent at any moment. Withdrawal can be done by contacting us using the provided contact details in the “Contact Information” section.

It’s important to note that withdrawing your consent does not affect the legality of the processing activities conducted prior to withdrawal, nor does it impact processing of your personal information undertaken on lawful grounds other than consent.

Regarding cookies and similar technologies: Web browsers typically accept cookies by default, but you can modify your browser settings to delete or refuse cookies if preferred. Doing so may impact the functionality or availability of certain Services features.

For any queries or comments about your privacy rights, you can email us at

9. Do-Not-Track Features

Many web browsers, as well as certain mobile operating systems and applications, include a Do-Not-Track (“DNT”) feature or setting you can enable to indicate your preference not to have your online browsing activities monitored or collected. Currently, there is no consistent standard for recognizing and implementing DNT signals, hence we do not process or respond to DNT signals or similar mechanisms that automatically communicate your choice not to be tracked online. Should an online tracking standard be established that requires our compliance, we will inform you of our practices in a revised privacy notice.

10. Privacy Rights Specific to United States Residents

Residents of California, Colorado, Connecticut, Utah, or Virginia have specific rights regarding their personal information.

Categories of Personal Information Collected

Over the past year, we have collected personal information across various categories, including:

  • Identifiers: This includes contact information such as name, address, phone number, online identifiers, IP address, email address, and account name.
  • California Customer Records Personal Information: Details like name, contact info, education, employment, and financial information.
  • Protected Classification Characteristics: Information on gender and date of birth.
  • Geolocation Data: Device location data.

Information we have not collected:

  • Commercial Information
  • Biometric Information
  • Internet or Other Similar Network Activity
  • Audio, Electronic, Visual, and Similar Information
  • Professional or Employment-Related Information
  • Education Information
  • Inferences Drawn from Other Personal Information
  • Sensitive Personal Information

Retention Periods:

  • The personal information we collect (Categories A, B, C, G) is retained for one year, supporting the provision of our Services and responding to inquiries.

Additional Collection Sources:

  • Personal information may also be collected through direct interactions with us, including customer support, surveys, contests, and service delivery.

Use and Sharing of Personal Information:

  • Details on the use of personal information are in the “Our Information Processing Practices” section.
  • Information is shared via targeting and social media cookies.
  • Personal information may be disclosed to service providers under contractual agreements, as detailed in “Conditions and Parties Involved in Sharing Your Personal Information”

Disclosure of Personal Information:

  • No personal information has been sold or shared with third parties for business or commercial purposes in the last twelve months.
  • Information disclosed to third parties for business or commercial purposes is outlined under “Conditions and Parties Involved in Sharing Your Personal Information”


California Residents

California’s “Shine The Light” law allows California residents to inquire annually, at no cost, about personal information shared with third parties for direct marketing purposes within the preceding year. California residents can submit such inquiries in writing using the contact details provided.

For California residents under 18 with registered accounts, there’s a right to request the removal of publicly posted data on our Services. Such requests should be directed to our contact information, including the associated email account and a declaration of residency in California. Although we will remove visible data, complete removal from all systems, such as backups, may not be achievable.

CCPA Privacy Notice

This section specifically addresses California residents’ rights under the California Consumer Privacy Act (CCPA).

Definition of “Resident”:

  • Individuals in California for non-temporary purposes
  • Californians domiciled in the state but temporarily outside of it are considered “residents.”

Rights under the CCPA include:

  • Right to Request Data Deletion: You can ask for your personal data to be deleted, subject to legal exceptions.
  • Right to Be Informed: You have the right to know the personal information we collect, use, share, or sell, including the categories of data and purposes for processing.
  • Right to Non-Discrimination: Exercising CCPA rights won’t result in discrimination against you.
  • Right to Limit Use and Disclosure of Sensitive Information: We do not process sensitive personal information.
  • Verification Process: We’ll verify your identity before responding to your request to protect your information.
  • Other Rights: Includes objection to processing, correction requests, designating an authorized agent for CCPA requests, and the right to opt out of the sale or sharing of personal information.

To exercise your CCPA rights, contact us via the methods provided. We also welcome any complaints about our data handling practices.

Colorado Residents

This portion is tailored specifically for Colorado residents, in accordance with the Colorado Privacy Act (CPA). You possess several rights under this act, although we reserve the right to refuse requests in certain circumstances as the law allows. 

The rights include:

  • Being informed about whether we process your personal data.
  • Accessing your personal data.
  • Correcting any inaccuracies within your personal data.
  • Deleting your personal data.
  • Receiving copies of personal data you’ve provided to us.
  • Opting out of the processing of your personal data for targeted advertising, data sales, or profiling that affects legal or significant outcomes.

To exercise any of the above rights, please contact us via or through a data subject access request.

Should we not fulfill your request, you have the right to appeal our decision by contacting the same email address. We will respond to your appeal within 45 days, detailing our actions or lack thereof, including reasons for our decision.

Connecticut Residents

Exclusive to Connecticut residents, this segment outlines your rights under the Connecticut Data Privacy Act (CTDPA). Like the CPA, these rights are not without limits, and we may deny requests based on legal allowances. 

Your rights include:

  • Being informed about whether we process your personal data.
  • Accessing your personal data.
  • Correcting inaccuracies in your personal data.
  • Requesting the deletion of your personal data.
  • Acquiring copies of personal data you’ve previously shared with us.
  • Opting out of your personal data’s use in targeted advertising, data sales, or profiling for significant decisions.

To request these rights, contact us at or submit a data subject access request.

If your request is declined, you can appeal by emailing us. We will provide a written response within 60 days, explaining the actions taken or not taken and the reasons behind our decision.

Utah Residents

This section is dedicated to Utah residents under the Utah Consumer Privacy Act (UCPA). While you have several rights under this act, there are situations where we might not accommodate a request as per legal guidelines. 

Your rights include:

  • Being informed about whether we process your personal data.
  • Accessing your personal data.
  • Deleting your personal data.
  • Receiving copies of personal data you’ve given us.
  • Opting out of the processing of your personal data for targeted advertising or data sales.

To activate any of these rights, please reach out through or a data subject access request.

Virginia Residents

Under the Virginia Consumer Data Protection Act (VCDPA):

  • A “Consumer” is defined as a Virginia resident acting in a personal or household capacity, not in a business or professional role.
  • “Personal data” encompasses any information that can be directly or indirectly linked to an identifiable individual, excluding anonymized data or information available in the public domain.
  • “Sale of personal data” refers to exchanging personal data for financial compensation.

If you are considered a “consumer” under these terms, we are obligated to respect your personal data rights, which include:

  • The right to know if we are processing your personal data.
  • The right to access your personal data.
  • The right to correct inaccuracies in your personal data.
  • The right to delete your personal data.
  • The right to receive a copy of your personal data previously provided to us.
  • The right to opt out of your personal data being used for targeted advertising, sold, or used for profiling with significant consequences.

To exercise these rights under the Virginia VCDPA, you can reach out to us via email at or through a data subject access request.

If you choose to use an authorized agent to exercise your rights, we reserve the right to deny requests lacking valid authorization proof for the agent to act on your behalf.

Verification Process

We may ask for additional information to confirm your identity and the validity of your request. This includes requests made through authorized agents, for which additional verification will be necessary.

Upon receiving your request, we will respond promptly and no later than forty-five (45) days from receipt. This period may be extended once by an additional forty-five (45) days if needed, in which case we will notify you of the extension and its reasons within the original response period.

Right to Appeal

Should we decide not to fulfill your request, we will explain our reasoning. If you disagree with our decision, you can appeal by emailing We will review your appeal and respond within sixty (60) days, detailing our final decision and the reasons behind it. If the appeal is denied, you have the option to file a complaint with the Attorney General.

11. Privacy Policy Updates

We reserve the right to modify our privacy policy as needed. Changes will be signaled by a new “Revised” date, and the amendments will take effect once published. For significant updates, we’ll either prominently announce the changes on our platform or directly inform you. Regularly reviewing our privacy policy ensures you stay informed about how we safeguard your data.

12. Contact Information

Should you have any inquiries or feedback regarding this policy, you’re welcome to reach out via email at, or by mailing:

Superior Transportation Inc.

6220 Hudspeth Rd,
Harrisburg, NC 28075
United States

13. How to Review, Update, or Delete Collected Data

Your country’s laws may allow you to access, correct, or erase the personal information we hold about you. To initiate a review, correction, or deletion of your data, please complete and submit a data subject access request.

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Thank you for choosing superior Transportation!

Our Manager will get in touch with you in 15 minutes.

Thank you for choosing superior Transportation!

Our Manager will get in touch with you in 15 minutes.

Thank you for choosing superior Transportation!

Our Manager will get in touch with you in 15 minutes.